The 5 main technological trends to adopt
Technological developments in the tourism and hospitality sector are constantly changing and developing. This is more than right and we are part of it every day. We contribute to its development.
And as resistant as it may be, technology is present in your day-to-day even more than you might think.
Tools such as artificial intelligence and others, have revolutionized a whole concept of work and communication and are now part of our daily lives.
Aware of its impact and importance for the hotel industry, we share the 5 main technological trends.
The implementation of artificial intelligence will have a crucial impact on the way it interacts and communicates with its audience and will also guarantee a personalized and targeted service, reducing times, costs and filtering the customer right from the first contact.
Social networks have gained great prominence in the way tourists interact with hotels, agencies, restaurants and other tourist services.
Therefore, it is extremely important to have a well-defined and structured online communication strategy, as customer evaluations play a key role in other consumers' decision-making.
Mobile devices have become the main internet access point. Practical, fast and from anywhere you can book a hotel anywhere in the world. See trips, packages, promotions all in seconds.
Thinking mobile first is not a reality now, it is something that hoteliers must have already implemented in their business. Having a responsive website is the first step in ensuring your presence and standing out from the competition.
The online payment system integrated in your booking engine is an upgrade that helps to increase the number of direct bookings.
More and more the customer is looking for a complete experience and the more digital and “facilitated” the better because otherwise, he will look elsewhere and in another hotel.
Facilitating the act of booking, giving payment options is an asset for the customer and a differentiating point for the service provided.
We live on experiences. The truth is that tourists do not mind paying more if it guarantees a premium service, a true experience that they can remember and document.
Nowadays and in a world in constant change and adaptation, having an online check in available will facilitate not only when entering the client but also in the preparation of internal processes.