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The 3rd edition of the "Marketing Mix of Error" event made its mark on the Algarve, with the support of e-GDS.

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28 Feb 2023

The Cascade Wellness Resort in Lagos welcomed hundreds of marketing professionals from February 24th to 26th to take part in the "Marketing Mix of Error: Reboot to the Future": an event organized by Hélio Cabral | Marketeer, with the support of e-GDS, aimed at demystifying error as a taboo and approaching it positively!



"Error is the foundation of the future and is an indicator of business and marketing development and progress," asserts Hélio Cabral, marketer and organizer of the event, which, after two previous editions up North, moved to the Algarve this time. Recognizing that digital channels play a fundamental role in today's business landscape and understanding the need for companies to adapt effectively to this reality, various discussions and panels revolved around this topic, including dedicated roundtables on E-Commerce and Digital Transformation.

Ana Sofia Castelo, General Manager of e-GDS, was one of the invited speakers, bringing to the discussion the importance of different elements in the value chain that compose an e-commerce, with special attention to the hospitality sector.

"It's a mistake to think that e-commerce is just about having a website with a direct booking engine: it's the business strategy that dictates success. Technology is a facilitating means, of course! But simply 'migrating' a business online isn't enough: you need to think about the business as a whole and not be afraid to try, to make mistakes, because only then is it possible to evolve and make the most of the impact that technology has on business models."


In this first edition in the Algarve, co-organized by the Lagos Municipal Council, with institutional support from the Algarve Tourism Region and accreditation from the Portuguese Association of Marketing Professionals (APPM), the Marketing Mix of Error: Reboot to the Future brought together hundreds of participants, many experiences, and a lot of networking! With real testimonials from renowned professionals who view errors as opportunities for growth and improvement in their organizations and the brands they represent, the event was a success to be repeated! There may be more in the Algarve next year, but another edition up North is already planned for the beginning of autumn this year!

Stay updated on everything about this event, in this and future editions, at eventomarketingmixdoerro.pt.
 

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