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Increase Revenue with Geolocation

|
23 Jun 2023
Exclusive rates and promotions by location...


 

How location targeted rates can boost hotel profit?

One of the key challenges for hoteliers is to optimize their pricing strategy to attract the most profitable guests. Different types of guests have different preferences, booking behaviors, and price sensitivity. By segmenting the market based on various criteria, such as geography, demographics, behavior, and purpose of travel, hoteliers can tailor their offers and rates to each segment and maximize their revenue.

Location targeted rates, or Country Rates, are a hotel pricing strategy that involves setting different room rates for different markets based on their demand and willingness to pay. For example, a hotel in Lisbon may charge higher rates for guests from Asia than from Europa, or vice versa, depending on the season, exchange rates, and competition.

Location targeted rates can help hoteliers capture more demand from high-value markets, increase their average daily rate (ADR), and reduce their reliance on online travel agencies (OTAs).

To implement location targeted rates effectively, hoteliers need to have a clear understanding of their market segments and their booking patterns. They also need to have access to reliable data and technology that can help them monitor the market conditions and adjust their rates accordingly.

Some of the benefits of location targeted rates are:
  • They can help hoteliers increase their occupancy and ADR during low-demand periods by offering lower rates to markets that are more price-sensitive or have lower travel costs.
  • They can help hoteliers increase their revenue and profit during high-demand periods by offering higher rates to markets that are less price-sensitive or have higher travel costs.
  • They can help hoteliers differentiate themselves from their competitors and create a loyal customer base by offering personalized and customized offers to each market segment.
  • They can help hoteliers reduce their distribution costs and commissions by driving more direct bookings from their own website.
Location targeted rates are a powerful tool for hotel revenue management that can help hoteliers boost their profit and performance. By segmenting the market based on location and other factors, hoteliers can create more targeted offers and rates that appeal to each guest segment and optimize their revenue potential.

Why should your property offer location targeted exclusive rates and promotions… with e-GDS?

If you are looking for a way to increase your direct bookings and revenue, you might want to consider offering location targeted exclusive rates and promotions. With e-GDS, you can create and manage different rates and promotions for different markets, based on the location of your potential guests.

Location targeted exclusive rates and promotions (Country Rates) are a smart strategy to attract more customers from specific regions or countries, who might have different preferences, needs and budgets. For example, you can offer a special discount for guests from Portugal, where e-GDS is based, or a free breakfast for guests from the UK, who might appreciate a traditional English breakfast. You can also create seasonal or event-based promotions, such as a summer package for guests from colder climates, or a cultural package for guests who want to visit the local attractions.

By offering location targeted exclusive rates and promotions with e-GDS, you can benefit from several advantages:
  • You can improve your conversion rate and occupancy rate, by offering more attractive and relevant deals to your potential guests. You can also increase your average daily rate (ADR) and revenue per available room (RevPAR), by upselling additional services or products.
  • You can enhance your brand image and customer loyalty, by showing that you care about your guests' preferences and needs. You can also collect more data and feedback from your guests, which can help you improve your service quality and customer satisfaction.
To create and manage location targeted exclusive rates and promotions with e-GDS, you need to have an account with e-GDS Booking Engine B2C, which is a responsive online booking system for your hotel website. You also need to have an account with e-GDS Channel Manager, which allows you to manage more than 200 distribution channels from a single interface.
With these two tools, you can easily set up different rates and promotions for different markets, and update them in real time across all channels.

If you want to learn more about how to offer location targeted exclusive rates and promotions with e-GDS contact us: we will be happy to assist you and show you how e-GDS can help you grow your business.


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