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What is Google Hotel Ads and How to take advantage of it
May 16, 2021
16 May 2021
Google Hotel Ads is a Google platform developed to boost online sales specially for the hotel industry.
Google Hotel Ads
, through campaigns, allows you to direct your target audience towards the best offers, positioning your hotel more competitively.
The main advantage of this feature is that any propriety regardless of its size can compete with several hotels and reach a greater number of potential customers
. Another advantage of this service - unlike Google campaigns - the hotel only pays for bookings received and not for clicks.
This platform gathers information from all hotels so that when a potential guest conducts a search with certain specifics, they will find the best offers ... segmenting hotel campaigns by the customer's search criteria.
It boosts sales for the hotel and simplifies the customer search.
In order to improve your booking engine,
e-GDS provides integration with Google Hotel Ads
so you can monetize your online presence and increase direct sales.
The ADHP conference marks the beginning of DECORHOTEL 2023, supported by e-GDS.
"The Importance of Accessibility in Hotel Establishments"
is the theme of the inaug...
Strategic Partnership between e-GDS and Roombeast for the B2B Market in Chile and Colombia
, a leader in online channel management and distribution solutions, has joined...
Revenue Management: "An optimised view of the business", in TecnoHotel Portugal
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magazine features a special dossier on