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30 Jun 2021

The impact of reviews on your hotel's reputation


The e-GDS Survey is a tool designed and structured to maintain a close relationship with your customer/guest and act in real-time.

 


More and more, the role of the consumer is that of an influencer. One customer leaving a review about your hotel has the power to impact thousands of other customers.

In the past a customer saw an advertisement and was influenced by that advertisement, which led him to make a purchase and in the end created his own opinion about the experience; nowadays we see the opposite: the customer makes his decisions influenced by the opinion of others. More and more the decision-making is influenced by the comments he sees online and the reactions of the hotel itself and how it behaves online. This is how the customer decides whether that hotel is good for him or not.

A customer reads the comments on social media, on sites like Booking.com, Tripadvisor to understand whether the hotel is worth it or not. Online communication has become crucial to catch a customer's attention and even to build loyalty.

But how to create a good online relationship?

The e-GDS Survey is a tool designed and structured to maintain a close relationship with your customer/guest and act in real-time.

You can access this tool through your e-GDS backoffice, where you can set up emails to be sent to your customer at different stages of the reservation, send satisfaction questionnaires to understand how your customer's experience was, and streamline reservation, and check-in processes.

The main purpose of this tool is to increase your hotel's reputation, both for direct bookings and for all sales channels integrated with Channel Manager.

Through Bakoffice e-GDS, you can reply to comments from direct clients or clients who booked through Booking.com without leaving the backoffice. Everything can be managed through e-GDS to improve the efficiency of your hotel.

Are you familiar with e-GDS Survey?

Let us know if you use this tool or ask our team for more information.


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